Shaping Pagewiz’s brand and marketing
I owned Pagewiz’s brand and marketing design hands-on, while directing the specialists around it.
Pagewiz let agencies and small businesses build landing pages. Its template collection had fallen behind competitors. In a two–three-person startup, I researched needs, developed ideas, wrote copy, designed pages, and built every template in Pagewiz.
Listen
The CEO and I gathered agency requests and researched industry needs.
Validate & build
I validated needs, then designed and built ready-to-use templates in Pagewiz.
Acquire
SEO pages and community sharing turned templates into acquisition assets and direct sales.
100+ templates.
Each a world of its own.
For each, I created a different voice, visual language, and page structure, giving marketers both an idea for their campaign and a page they could adapt.
A campaign idea. Not an empty layout.
Agency requests and industry research shaped the offers, copy, and page sections. Each template gave marketers a direction to start from, with relevant content and a structure they could adapt.
Made for customers to make their own.
Every template had to work in Pagewiz and remain editable. Including images for customers to reuse required costly distribution licenses, so I bought selectively and mainly sourced imagery from free stock libraries.
Created in 2016–2020, with the platform, stock imagery, and fonts of that period.
More useful templates. More ways to find Pagewiz.
The collection also became industry-specific pages, blog posts, and community content—helping people searching for a relevant template discover the platform.
From 2016–2019, I shaped Pagewiz’s visual direction across its website, social channels and blog.
Website
I redesigned the website to show the actual product, moving beyond icons and illustrations.
Created around 2021 as part of Pagewiz’s visual language. I developed the isometric style specifically for the brand and drew every illustration from scratch with the pen tool - no stock assets.
The Pagewiz template design process.
From research and wireframes to testing, mobile and launch.
What is Pagewiz and why landing pages?
The product, its audience and the thinking behind dedicated landing pages.
12 new templates for health & beauty professionals.
Design decisions for a collection of industry-specific templates.
I led customer workshops, joined sales meetings, and worked directly with people using Pagewiz.
Alongside the CEO and team, I also contributed content and took part in Israel’s marketing community, helping build Pagewiz’s local presence.
For years I answered questions on Quora about design, marketing and landing pages - sharing practical advice, examples and resources that helped thousands of people.
Re’em Shapira
Designer at Pagewiz
Top Writer
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561
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Plan the learning experience
Curriculum, lesson structure and scripts.
Direct the production
Guided the presenter, voice-over artist and video editor to keep everything clear, accurate and consistent.
Ship it fast
Made pragmatic decisions to keep production moving and launch the complete course on a tight timeline.
A separate deep dive into the platform redesign, from its dashboard to the way users manage pages and leads.
