Revamping the Pagewiz product:
From legacy to modern
Transforming a dated landing page platform into a sleek, full-width responsive experience.
Year
2020
Role
Hands-on design, research, UI/UX thinking and execution
Tools
Adobe XD (before moving to Figma), Illustrator, Photoshop
The Pagewiz workspace, redesigned
Product Description
Pagewiz is a landing page platform designed for marketing agencies, offering a comprehensive suite of tools for designing pages, conducting A/B tests, integrating marketing platforms and conversion codes, tracking performance, and generating leads.
The problems
Overall dated design
No responsiveness, and wide white edges even on laptop viewports
Numerous UX and UI issues that needed to be addressed screen by screen
Before
After
Before
‘Page overview’ had the same elements on both top and bottom (views, visits), and different confusing names (visits, visitors).
Date was set to 30 days prior without option to customize.
Graph didn’t include conversion rate.
Not enough that the main content area is small, it was even smaller on this page overview as the side menu took major space.
No need for showing the same elements twice as it serve as overall view as well as the graph legends.
Date is easily customisable.
All 4 metrics are included in the graph, and can be viewed by the user selection.
The menu moved to the top to allow more space for the content.
Folder functionality redesign
Before
After
Clarity and control
Making pages easier to recognize and manage
Quick visual recognition
Thumbnails make large sets of pages easier to identify and scan.
Focus on what’s live
Published pages stay prominent, while unpublished pages fade into the background without losing their identity.
Everything in context
Page details, desktop and mobile versions, folders and key actions stay accessible without competing for attention.
Turning data into people
Identity first
Names and available profile images turn anonymous records into recognizable leads.
Know where they came from
The originating landing page gives each lead immediate context alongside their contact details.
Designed for scanning
Identity, status, date and source follow a clear hierarchy, making large lead lists easier to understand at a glance.
Pagewiz was more than a product design role. Alongside the platform, I shaped the brand, website, marketing, content and other customer-facing experiences across the company.
